When I teach any form of marketing, I always tell my audience, “Your ultimate marketing goal is to drive customers and potential customers to your website.” If you can get them there, they can learn more about your products and services as well as all the helpful resources you provide. I believe that there are a number of factors, or 10 best practices you can use, to drive customers and clients to your website.
Your ultimate marketing goal is to drive customers and potential customers to your website.
First, you need a solid website. If you haven’t updated or changed your website in the past few years, you may want to consider some changes. The biggest change is having a website that is mobile responsive. Google is looking to see if your website converts easily for a mobile device and loads fast, along with keeping bounce rates low. Because, today, it’s all about the user experience. If they can’t find what they are looking for, in a quick and timely manner, they will be gone and searching elsewhere.
Try using these 10 best practices to drive customers and potential customers to your website.
- Personal Brand – A strong personal brand can give your business a boast as customers will see you as a leader and a resource. People who know, like and trust you will do the same for your business brand.
- Blog – Let’s call it storytelling. Telling stories and providing resourceful information that can help solve your customers problems makes you a hero. Blogs allow visitors to access your website through the articles you create. This means you can track the articles that resonate most with your target audience.
- Social Engagement – It’s important to be present on the social networks where your customers and fans are having conversation. You want to be there to listen and provide answers to their questions, concerns and pain points. You don’t have to be on all networks, be where your customers are; Facebook, Twitter, Google+, Pinterest, Linkedin, Instagram, or Snapchat.
- Mobile – Your customers should be able to access your website on a mobile device. You want your website to be responsive and quick loading with ease to find general contact information. If you want to know how Google views your website on a mobile device, try Google Mobile Friendly.
- Newsletters – Don’t forget to capture e-mail address and ask people if they would like to receive updates through your e-mail newsletter. Those who want to hear from you, can become your loyalist fans and advocates. If you give them resourceful and shareable information they will spread the word. Constant Contact or MailChimp
- Directories – Make sure your business is listed in online directories. These directories include Google, Bing, Yahoo, Yelp, Trip Advisor, Hotfrog and more. Use MOZ for more information.
- Reviews – As much as testimonials look great on your website, they can’t match third party reviews. If your customers love your products or services, the best thing you can do is lead them to Facebook, Google, Trip Advisor or Yelp and have them give you a star-studded review.
- Digital Advertising – Pay to play, that’s the name of the game. Social networks are not sharing your information with all your connections and followers. Presently, Facebook only shows 1-5% of your business page audience your posts. If you want your message to reach your followers, you need to pay to have these networks spread the word. Think about creating a budget for online advertising.
- Groups and Organizations – It’s important to get out from behind your desk (and computer) and meet people. At least once a month, you should be engaging with other business people in network situations. Whether you belong to a networking group or attend organizational functions, putting a name with a face gives you opportunities to learn more about companies that could be amazing advocates.
- Traditional Marketing – Traditional marketing is not dead. Radio, TV, and print advertisement is another way to engage your audience. Branding through traditional marketing means you can give people information to visit your website as well as join your social networks.
Think of using these 10 best practices in combination with each other for best results. When you are consistent at using them, it helps define your brand, engage with your audience and keep you top of mind.