After spending more than 10 hours researching tips, tricks and trends for digital marketing in 2017, I found there were 3 trends that stood out over and over again. As much as there were 10-12 trends I could have used, it’s much easier to consume information in smaller quantities. These 3 easy tips will get you thinking about strategies for digital marketing in the new year.
” Mobile, content and social engagement continue to be important trends going into 2017″
- Mobile – Since mobile has taken over so much of what we do today, it is important that your website has a responsive theme. If you are not sure, then look at your website on your smart phone. Make sure it adjusts to the mobile layout, loads quickly and you can move around the site easily. Your address, e-mail and phone number should be easily accessible so your clients can find and contact you quickly.
- Content – Adding content to your website, on a consistent basis, has always been important. This can be done through landing pages and blog articles. Many business owners find it daunting to write articles, especially when content normally needed to be 500 to 700 to 1000 words. So, let’s get to the point. In 2017, we are going to keep it short and simple, basically 300 words. Think about how people are accessing your information. If your customers and clients are using a mobile device, they want to be able to read information in short concise bites. Loose the floweriness and get to the point.
- Social Engagement – Engaging on social networks is nothing new. For most, making a post to a social network business page is called engagement. As social networks continue to expand their reach, they are becoming the platform for consumers to speak their mind. The ability for people to leave reviews, ask questions, instant message, or buy products directly from the business page is changing the way we all do business. Be aware of how your customers and clients are interacting with your brand on social media. They aren’t picking up the phone and calling as quickly as they are leaving a comment or concern on your Facebook Business Page.
That’s it. I’m keeping it short and simple and at 365 words.