Over the past 20+ years, I’ve been working with small businesses in many marketing capacities. I have walked in the shoes of small business owners while working in a family business for 17 years as well as branching into a separate entity to further develop my own marketing and branding company.
As Executive Director of the Tri-Town Chamber of Commerce, I worked with the community bringing awareness to local business by promoting their products and services. I also helped with economic development initiatives that brought large corporations into the region creating new jobs and positive economic impact.
For 6 years, I worked as a Senior Business Advisor for the MA Small Business Development Center. I advised over 1000+ businesses in areas of business planning, marketing and financial analysis. During that time, I focused on social media marketing and strategy. I created and implemented social media programs that help small business owners better understand the importance of having an online presence. I still teach strategies for engagement on the web, developing communities within social networks and monitoring growth. I combine these efforts with branding, logo design, keyword driven content, traditional marketing and sales.
Recently, I finished work with an entertainment company where I increased their web presence from 1000 people visiting their site (per month) to over 7000 people visiting their site and searching through an average of 5+ pages each. They now rank on the first page of many searches through directed key words, landing pages and blog articles. Social media engagement increased from 75% to 350% on various social networks.
For my personal brand, I am a passionate food blogger and have a blog called Friends Food Family. I believe in teaching through doing. I use my knowledge of search engine optimization in combination with keyword driven content, engagement in my social network communities (LinkedIN, Facebook, Twitter, Google+, Pinterest, Foursquare…) and monitor growth through web analytics. When people ask whether it works, I can show them the results.
And, yes, I’m always in search of the BEST chocolate chip cookie! Whether I make them or someone else does, there is nothing better!