Start smarter with a well thought out business plan. Starting a business from the ground up is a fairly, standard plan. Sadly, most people miss the most essential part of starting a business: writing a business plan. Those who sit down and research their idea, identify their market, understand their Read more…
Many of us are still working from home trying to reinvent ourselves. We have gone from face-to-face interactions to ZOOM conferencing and FaceTime. It’s been 18 months and some of us are still struggling to navigate back to the old way of doing business. Many small businesses struggle with their Read more…
When I teach any form of marketing, I always tell my audience, “Your ultimate marketing goal is to drive customers and potential customers to your website.” If you can get them there, they can learn more about your products and services as well as all the helpful resources you provide. I Read more…
Face to Face Networking: The Beginning to Long Term Engagement Over the last few weeks, I have had interesting conversations with business owners about how they grow their customer base. I have heard everything from word of mouth and industry associations to social networks and paid advertising. I always believe Read more…
When social media first became the hottest marketing tool, many business owners wanted nothing to do with it. They made sure Facebook and Twitter were blocked on their server and any interaction or engagement would have to wait until employees got home. Then smart phones made it impossible to keep Read more…
My jobs have always revolved around marketing and networking. When I begin actively using social media 13+ years ago, I never realized how important my personal brand was to my future business brand. Whether you believe it or not, you can’t have one without the other. Without a strong personal Read more…