Start smarter with a well thought out business plan. Starting a business from the ground up is a fairly, standard plan. Sadly, most people miss the most essential part of starting a business: writing a business plan. Those who sit Read more…
Many of us are still working from home trying to reinvent ourselves. We have gone from face-to-face interactions to ZOOM conferencing and FaceTime. It’s been 18 months and some of us are still struggling to navigate back to the old Read more…
When I teach any form of marketing, I always tell my audience, “Your ultimate marketing goal is to drive customers and potential customers to your website.” If you can get them there, they can learn more about your products and services Read more…
Face to Face Networking: The Beginning to Long Term Engagement Over the last few weeks, I have had interesting conversations with business owners about how they grow their customer base. I have heard everything from word of mouth and industry Read more…
When social media first became the hottest marketing tool, many business owners wanted nothing to do with it. They made sure Facebook and Twitter were blocked on their server and any interaction or engagement would have to wait until employees Read more…
My jobs have always revolved around marketing and networking. When I begin actively using social media 13+ years ago, I never realized how important my personal brand was to my future business brand. Whether you believe it or not, you Read more…